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The journal AGRICULTURA (A) publishes scientific works from the following fields: animal science, plant production, farm mechanisation, land management, agricultural economics, ecology, biotechnology, microbiology
ISSN 1581-5439

Jernej PRIŠENK and Andreja BOREC
pp. 31-37


A combination of multi-criteria decision analysis (MCDA) and SWOT analysis was developed by applying the DEX method for the identification of shortcomings of the production and marketing of local food products in Slovenia. Additionally, a plus-minus 1 analysis was introduced and the influences of different attributes on the final assessment of the local food products were examined. The main shortcomings in the production and marketing processes for local foods were found, and results were given in the form of attributes represented as Strengths, Weaknesses, Opportunities and Threats. The joint results of DEX and SWOT analysis gave clear information as to which attributes or factors need to be improved for the success of local food production.

Key words: local food, multi-criteria decision model, DEX, SWOT analysis


Kombinacija več-kriterijskega pristopa in SWOT analize za identifikacijo šibkih točk v proizvodnji in marketing lokalnih agro-živilskih proizvodov

V članku je bila uporabljena kombinacija metod več-kriterijske odločitvene analize (MCDA) in SWOT analize z uporabo DEX metode za identifikacijo šibkih točk v fazi proizvodnje in marketinga lokalnih agro-živilskih proizvodov v Sloveniji. Dodatno, so bili s pomočjo plus-minus-1 analize ugotovljeni vplivi različnih atributov na končno oceno agro-živilskih proizvodov. Ugotovljene in identificirane so bile šibke točke v fazah proizvodnje in marketinga posameznih agro-živilskih proizvodov in rezultati so predstavljeni v obliki atributov ki predstavljajo prednosti, slabosti, priložnosti in grožnje. Dobljeni rezultati v obliki kombinacije DEX in SWOT analize so podali jasne informacije katere atribute oziroma faktorje bi bilo potrebno izboljšati za uspešno proizvodnjo in marketing agro-živilskih proizvodov.

Ključne besede: lokalna živila / več-kriterijski odločitveni model / DEX / SWOT analiza


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