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From December 2015 Agricultura journal will be published in partnership with De Gruyter Open (degruyteropen.com), the world's second largest publisher of Open Access academic content, and part of the De Gruyter group which has over 260 years of publishing history. De Gruyter Open closely cooperates with the majority of abstracting and indexing services, universities and libraries, providing a wide availability of journal's content and increasing its visibility. Agricultura's full-text articles will be found also at the new address on the De Gruyter Open's platform in following weeks.


Publishing support

Publishing of the journal Agricultura is financially supported by Slovenian Research Agency.

Izdajanje revije Agricultura je finančno podprto s strani Javne agencije za raziskovalno dejavnost Republike Slovenije.


Our Profile

The journal AGRICULTURA (A) publishes scientific works from the following fields: animal science, plant production, farm mechanisation, land management, agricultural economics, ecology, biotechnology, microbiology
ISSN 1581-5439
Nicola GALLUZZO
pp. 27-29

Th e aim of this research is to analyse the interactions that exist in Italy between mass media and food consumption during the avian flu crisis. To study the relationships among the wholesaler’s price of avicultural meat and the number of published articles a Vector Auto Regression (VAR) model in two diff erent simulations has been used. This research has showed a signifi cant statistical relationship between articles and poultry consumptions existed in Italy; in fact, the result data has showed for each published article there were two weeks after a decrease of wholesaler’s avicultural meat price equal to 0.03 Euros. Th is short analysis has confi rmed that the mass media was able to influence the behaviour of the consumers, their trust levels and their purchasing behaviour by increasing the purchase of precooked avicultural meat.


Slovenian:

Množični mediji in poraba hrane: primer sindroma ptičje gripe v Italiji

Cilj raziskave je bil proučiti interakcije, ki obstajajo v Italiji med množičnimi mediji in porabo hrane v času krize ptičje gripe. Za študij povezav med ceno perutninskega mesa in številom objavljenih člankov je bil uporabljen model »Vector Auto regresija (VAR)« v dveh različnih simulacijah. Raziskava je pokazala, da obstaja značilna povezava med članki in porabo perutninskega mesa v Italiji. Podatki so pokazali, da je bil za vsakim objavljenim člankom opažen v roku dveh tednov padec cene piščančjega mesa za 0,03 evrov. Ta kratka analiza je potrdila, da množični mediji lahko vplivajo na obnašanje potrošnikov in njihovo raven zaupanja ter njihovo nakupovalno obnašanje s povečanjem nakupa prekuhanega piščančjega mesa.

Ključne besede:


CITATED REFERENCES :

1. Fiddes M. Meat: a natural Symbol. Routledge, Londra, UK, 1991

2. Mazzocchi M. L’eff ett o Bse e il cambiamento strutt urale nella domanda di carni e pesce in Italia. In: Fanfani R, Montressor E, Pecci F (eds.), Il sett ore agroalimentare italiano e l’integrazione europea. Francoangeli, Milano, Italia, 2001:195-218.

3. Mazzocchi M. Avicoli e volatilitŕ: č peggio l’influenza aviaria o quella mediatica? Agriregionieuropa. 2006; 2, (www.agriregionieuropa.univpm.it)

4. Pellizzoni L. Cibo, rischi e fi ducia. Spunti da una ricerca europea. Metronomie 2006;12:117-125.

5. Stock JH, Watson MW. Introduzione all’econometria, Pearson Education, Milano, Italia, 2005

6. Verbeek M. Econometria. Zanichelli, Bologna, Italia, 2006.

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