De Gruyter Open

From December 2015 Agricultura journal will be published in partnership with De Gruyter Open (degruyteropen.com), the world's second largest publisher of Open Access academic content, and part of the De Gruyter group which has over 260 years of publishing history. De Gruyter Open closely cooperates with the majority of abstracting and indexing services, universities and libraries, providing a wide availability of journal's content and increasing its visibility. Agricultura's full-text articles will be found also at the new address on the De Gruyter Open's platform in following weeks.


Publishing support

Publishing of the journal Agricultura is financially supported by Slovenian Research Agency.

Izdajanje revije Agricultura je finančno podprto s strani Javne agencije za raziskovalno dejavnost Republike Slovenije.


Our Profile

The journal AGRICULTURA (A) publishes scientific works from the following fields: animal science, plant production, farm mechanisation, land management, agricultural economics, ecology, biotechnology, microbiology
ISSN 1581-5439
Milan REPIČ, Martin KOVAČIČ and Darja MAJKOVIČ
pp. 27-31

In the past the oxen were used as working animals, but nowadays in some countries the young fattened oxen meat is the subject of trade. On the basis of questionnaire we wanted to investigate the wholesale and retail possibilities of oxen meat in Slovenian market. We used the method of the questionnaire and interviews. The results of our research indicate growing number of consumers being aware of the sustainable breeding technologies and health concerns. Those consumers revealed their willingness to pay higher premium for such products, but they have to be more widely accessible.

Key words: market research, oxen meat, questionnaire, interview, consumer.


Slovenian:

Analiza tržišča za prodajo volovskega mesa

V preteklosti so vole uporabljali kot delovne živali, vendar pa danes v nekaterih državah meso volov predmet trgovanja. S pomočjo vprašalnika smo želeli proučiti prodajo volovskega mesa na Slovenskem trgu. Uporabili smo metodo vprašalnika in intervjuja. Rezultati raziskave kažejo rastoče zanimanje potrošnika na trajnostne rejske tehnologije in pomen zdravja. Ti potrošniki so pripravljeni plačati večjo ceno za takšne produkte, vendar pa morajo biti le ti širše bolj dosegljivi.

Ključne besede: raziskava trga; volovsko meso; vprašalnik; intervju; potrošnik


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